Press Release

RiDATA USB Flash Drives are Ahead of the Game with Windows 7
High reliability and updated compatibility put RiDATA’S family of USB drives in the limelight.
 
8/24/2009 – Diamond Bar, Calif. – The Ridata EZ DRIVE™ series of USB drives is compatible with Window 7 and Window 7 x64. The brand Ridata is by Advanced Media, Inc., Ritek US, manufacturer and distributor of portable digital storage products such as blank discs, flash memory, solid state storage, digital storage accessories, and solar modules.

“The quality and durability of Ridata combined with our effort to continuously meet our consumers’ expectations shows our commitment to our core consumer,” commented Harvey Liu, president of Advanced Media, Inc. “Lower costs, fast read and write speeds, larger capacity options, and true compatibility all support the fact that consumers can rely on Ridata.”

Look for a Windows™ 7 logo on the retail package of the latest designs from the Ridata EZ Drive series including:

1. Twister - USB drive with a data lock switch for write protection and an attached swivel 360 degree swivel cap to prevent loss. Unlike competing swivel USB drives this drive’s cap fully covers the USB connector protecting it from damaging elements. The available capacities are 4GB, 8GB, 16GB, and 32GB.

2. Slider - USB drive with a sliding switch for retracting the USB connector coming in attractive two tone designs. The available capacities are 4GB, 8GB, 16GB, and 32GB.

3. Cookie - a cost effective USB drive with a sliding switch for retracting the USB connector. It is available in aqua, pink, black, and white colors. The available capacities are 4GB, 8GB, 16GB, and 32GB.

4. Yego - a combination USB drive and 2 USB port hub for multiple simultaneous connections to USB devices for easy drag and drop file organizing. The available capacities are 4GB and 8GB.

5. Kangaroo - a combination USB drive and microSD(HC) card reader for quick and convenient transferring of picture or data files from cellular phones and other portable devices using microSD or microSDHC cards. The available capacities are 8GB, 16GB, and 32GB.

6. miniSlider - an affordable and compact USB drive with a sliding button that retracts the USB connector. It is available in black or white in capacities up to 32GB.

Cost and Availability
The Ridata EZ Drive Series are MLC flash. Each is competitively street priced. The drives are available through selected retailers, Ridata distributors, and at various online outlets. A complete listing of locations may be found on the Advanced Media/Ridata website.

For more information regarding Ridata or Advanced Media, visit www.ritekusa.com.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's second largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media. , Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of digital storage products in the American market.

The Ridata brand offers an extensive line of flash memory products including the cutting edge Solid State Drive (SSD) Series and up to 16GB 266X CF Cards. The brand also features USB EZ Drives including the award-winning Yego USB Hub drive and other USB drives such as the Twister USB drive. Ridata’s cornerstone products include Blu-Ray DVD series, HD DVD series, DL DVD-R/+R, DVD+/-R/RW, and CD-R/RW.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: ssdsales@ritekusa.com. Visit the Advanced Media web site at: www.ritekusa.com.
 
Corporate Contact:
Denise Starbird
Advanced Media, Inc / RitekUSA
Tel. 909-861-2269
denises@ritekusa.com
 
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